will shu deliveroo

  • Deliveroo founder Will Shu talked to Business Insider about the workers’ rights case that threatened the gig economy model of his massive food delivery startup.
  • He also talked about whether he might take Deliveroo public in an IPO.
  • The company is handing out helmet cams to deter the brutal attacks on his riders.
  • And, he tells us, he once worked for Just Eat as a delivery guy in order to see what his company was up against.

On Sundays in London, former Morgan Stanley banker William Shu gets on his bicycle and delivers pizzas, a job that pays about £10 an hour.

Shu is the CEO of Deliveroo. Shu says that he has only ever been recognised by a customer once, when he delivered to a colleague he used to work with at an investment fund. “I hadn’t talked to him in like three years,” Shu told Business Insider recently. “He didn’t understand that I started the company. He just thought I was a delivery guy … He was just like, hey, what are you doing? I didn’t have time to talk to him. I said hey, I gotta go.”

The man then started contacting mutual friends, asking, “I’m pretty sure Will delivered a pizza to me a few weeks ago, and there’s no explanation.”

There is no parallel among other tech unicorns, either. Having your pizza delivered by the CEO of Deliveroo — his company is now worth $2 billion (£1.5 billion) — is the British equivalent of having your books hand-delivered to your house by Amazon’s Jeff Bezos.

Shu is hardcore about getting food delivered right. He got the idea for the company when he was working at Morgan Stanley in London. If he needed lunch or dinner at his desk, the “system” for ordering food consisted of a giant, messy bundle of takeout menus Read More Here