Olaf’s Frozen Adventure was a big misfire on Disney’s part.

Over the past two weeks or so, in movie theaters and multiplexes across the continent, the same strange event has been occurring: moviegoers and families buy tickets to see a movie together. They settle into their seats, popcorn and soda in hand. And after the trailers finish, the movie begins.

A few minutes in, they start to wonder if they’re in the right place. Ten minutes in, they really start to wonder. A few people leave the theater to check that the film they’ve sat down to see is, indeed, Pixar’s Coco. Yes, it is. Then why, 20 minutes after the trailers ended, are they still watching a musical short about the characters from Frozen?

It’s a question that many moviegoers faced in the days following Coco‘s theatrical release — and one worth looking into. Why, exactly, was Coco preceded not by the traditional Pixar short film, but by a 21-minute-long featurette called Olaf’s Frozen Adventure? And why was the backlash so severe that Disney is reportedly pulling the short entirely from theaters in the United States by December 8?

People who went to see Coco got a 21-minute Frozen featurette first

Over Thanksgiving weekend and into the next week, people got mad, on the internet and elsewhere, about Olaf’s Frozen Adventure, a 21-minute “short” featuring Anna, Elsa, and most of all Olaf, the snowman voiced by Josh Gad, as they search for a holiday tradition to make their own; due to the events of Frozen, the sisters don’t have traditions of their own, so Olaf goes off to find some for them.

Olaf’s Frozen Adventure alternates between grating and occasionally charming, with some mildly funny slapstick bits in the middle. There are four original songs, none of which are memorable. Read More Here