A subplot to the Roy Moore sex scandal.

The latest frontier in the Roy Moore scandal: Keurig coffee makers.

The company pulled its ads from Fox News talk show host Sean Hannity’s program after he appeared to defend Republican Alabama Senate candidate Roy Moore. Now Hannity’s supporters are boycotting — and wrecking — the pod-coffee machines.

The Washington Post reported Thursday that four women have accused Moore of pursuing relationships with them decades ago, when they were in their teens and he was in his 30s. Hannity, following the report on Thursday, suggested false allegations are made in these situations, and appeared to justify some of the encounters as consensual. (Hannity did grill Moore about the allegations on his radio program Friday.)

After Hannity’s initial comments, Media Matters, the progressive media watchdog organization, criticized Keurig and other companies for their ad buys on Hannity’s program:

Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.

— Keurig (@Keurig) November 11, 2017

In response, Keurig — along with four other advertisers, including Realtor.com and Nature’s Bounty — pulled their ads from the program. But Hannity’s defenders singled out Keurig’s decision, and #BoycottKeurig was born.

And perhaps because Keurig coffee machines are a rather infrequent purchase and so difficult to boycott, the movement turned into a series of Twitter videos of people smashing their coffee makers to pieces.

I pulled an “Office Space” with my Keurig… Would be a shame if everyone else joined me in the Keurig Smash Challenge #BoycottKeurig #IStandWithHannity #SundayMorning pic.twitter.com/yEADeRC006

— Angelo John Gage (@AngeloJohnGage) November 12, 2017