As far as I know I’ve never done anything to anger the Microsoft corporation, but it seems to insist on punishing me. It punishes all of us, really, with its skillfully obtuse and, what I can only assume are, intentionally confusing product names.
Sometimes I imagine the lady or gent who is currently locked away on a Microsoft campus, slurping down a coffee drink while devising another sinister way to combine the words Microsoft, Office, 365, Business and Premium. Who are these unsung copywriting anti-heroes, and where did they come from?
It seems like it would be easier for Microsoft to consolidate some of their packages into a centralized, tiered system (or even offer a la carte features), so business shoppers could clearly see what each package includes rather than cull facts from different pages and figure it out themselves, but then, perhaps, I’d be out of a job. After all, if business people who don’t spend all their time reading spec sheets and testing products could easily discern between Microsoft 365 Business, Office 365 Business, Office 365 Business Essentials and Office 365 Business Premium, I might have to learn a trade, or worse, start selling terrible crafts on Etsy and then guilting family members into purchasing them.
On a serious note, though, Microsoft isn’t doing itself or is clients any favors by piecemealing together multiple product bundles and then pushing them out at different times. In fact, Microsoft can’t even keep up with their own product lines. I have, multiple times, heard Microsoft reps get tongue-tied over the different product names, pause and then correct themselves. There are so many similar packages and products that this even happens on the Microsoft site.