tom brady

All Tom Brady does is win. Even in web video.

While’s way too early to draw conclusions about a platform that launched just this past August, Facebook Watch may be suddenly on to something with the buzzy “Tom vs. Time.”

Since going live on January 25, the first episode of “Tom vs. Time” has generated over 9.5 million views. While there have been bigger individual Facebook Watch videos to date, the show is garnering some noticeable attention in the sports world.

Moreover, “Tom vs. Time” has the potential to get people to think differently about the Facebook video experience, since it looks far more polished than the typical web series. That could give viewers, and advertisers, a reason to take the rest of Watch more seriously.

To read more about how Tom Brady may be helping Facebook Watch find its groove, click here.

In other news:

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