Investors, commentators, and stakeholders alike are watching intently as Disney closes in on a deal to acquire a collection of valuable assets from 21st Century Fox — a deal that would alter the existing media landscape as we know it.
It would help Disney battle accelerated cord cutting, give it an even bigger repository of content, and help prepare it to take on Silicon Valley giants including Facebook, Google, Amazon, and Apple.
But less examined thus far is the fact that the merger would make Disney all the more attractive in the eyes of media buyers purchasing ads on behalf of marketers.
To read more about how a Disney-Fox deal goes beyond Netflix and has major ad sales ramifications, click here.
In other news:
Here are two ways the Disney-Fox deal could concentrate an intense amount of power in the media world. Such a deal could mean Disney ends up owning 30%-40% of the domestic box office, and 60% of Hulu, and could likely face scrutiny from the DOJ.
Speaking of the deal, Disney CEO Bob Iger will reportedly stay on past 2019 if his company acquires Fox’s TV assets. Iger would help integrate Fox’s assets into Disney’s portfolio, the Wall Street Journal says.
Amazon may be getting ready to go on a digital media buying spree. The company is looking to hire a Corporate Development Senior Manager to oversee potential digital acquisitions, which seems to signal that Amazon is making a new push into digital media and advertising with deals.
Soon-to-retire HPE CEO Meg Whitman’s got a new gig — helping bring Major League Soccer to Sacramento, which is one of four cities from across the US competing for two expansion franchises. Whitman and her husband Griffith Harsh joined a bid to bring Major League Soccer to Sacramento, California.