Business Insider kicked off its annual flagship IGNITION conference yesterday, with speakers including Snapchat VP of content Nick Bell, Viacom president and CEO Bob Bakish, Verizon media chief Marni Walden, NBC anchor Megyn Kelly and GE CMO Linda Boff among others.
Here are some highlights:
Megyn Kelly bared all in a conversation with Business Insider’s US Editor-in-Chief Alyson Shontell. She said she had heard rumors about Matt Lauer and had hoped they weren’t true, detailed her experience of being sexually harassed by Roger Ailes at Fox News and shared her lowest point during her feud with Trump.
Verizon is moving slowly to exploit consumer data for ads because it doesn’t want to freak people out. The company’s push to take on Facebook and Google is moving slowly on purpose, its outgoing media boss Marni Walden said, because it is being careful about getting consumers to opt in to allow their data to be used for ads.
Sexual harassment is a problem that transcends the media and Hollywood industries, according to Viacom president and chief Bob Bakish. Bakish called the wave of sexual harassment reports since Harvey Weinstein “a watershed moment” in the quest toward safer workplaces.
Pinterest thinks it can challenge the Facebook-Google duopoly. The visual search engine thinks it can lay a claim to the domain of marketing where people are still unsure of what they want, said president Tim Kendall.
In a session on transparency and measurement, GE CMO Linda Boff told me that she was done with vanity metrics. “I never need to see an ‘impression’ number again, never, I’d be fine without it,” she said. She also issued a warning to ad agencies, saying that they should be “thinking hard about their models.”
In other news: