When the Times of London published a story about big marketers’ ads appearing next to extremist content on YouTube earlier this year, more than 250 brands pulled their spend from the Google video hub.
Over six months later, it is Facebook, the other half of the advertising duopoly, that is embroiled in a public maelstrom. Just a week after Facebook’s top lawyer testified before the Congress on Russia-linked ads, Facebook informed advertisers that the company had discovered two new measurement errors — the 11th and 12th such errors that the company has disclosed in a little over a year.
Yet, even with all the negativity swirling around Facebook (including articles questioning whether its actually good for society or not), its business remains unscathed.
To read more about why the advertising industry thinks that Facebook is invincible, click here.
In other news:
Snapchat’s latest feature converts its lenses and filters into shopping vehicles — and fixes its biggest flaw to date. The company is rolling out Context Cards for its sponsored lenses and filters, which not only let users learn more about brands and their products, but also drive them to an action, like purchasing a movie ticket.
Speaking of Snap, the company has spent $352 million on acquisitions this year. Here are all of the startups it’s bought so far.
ESPN is hoping to revive SportsCenter with two daily shows on Snapchat featuring hosts like Katie Nolan. The move comes as ESPN is under pressure from macro trends like cord-cutting and digital upstarts such as Bleacher and Barstool Sports.
Advertisers are boycotting ‘Hannity’ after his coverage of the Roy Moore allegations — and customer backlash has already begun. Coffeemaker Keurig, Realtor.com, ELOQUII, 23andMe, Nature’s Bounty, and E*Trade all announced over the weekend that they had no Read More Here