Social selling is an increasingly familiar term, especially with the explosion of social media in the last decade and the process taking hold at more companies. Many might have dismissed social selling as a buzz term or fad, but the full concept of social selling has only grown stronger and is certainly not going anywhere. More companies are starting to value and adopt social selling within their own strategies, especially with sales and marketing teams.
If you are new to social selling or looking for a simplified breakdown of the process, this article will cover just that.
What is social selling?
Social selling is a pretty simple concept; it’s the execution that takes some strategy and patience to master. But social selling is simply using your social networks to discover prospects and build relationships that will help you achieve your sales goals.
However, you do not go directly for the sale. Instead, you answer prospects’ questions, engage in meaningful conversations, and provide unique content and insights that will help them solve challenges and ultimately trust your knowledge. When companies take advantage of social selling, they start to generate better-quality leads, increasing their sales opportunities and overall deal sizes.
Social selling process simplified
Now that we’ve quickly covered the definition of social selling and why it matters, let’s get into a simplified process. In the steps below, we’ll use Jessica, a sales rep at a B2B software company, as the example.
Connect and stay in touch
Jessica uses LinkedIn and Twitter to connect and stay in touch with her clients and prospects. This could be engaging in their conversations by liking, commenting, sharing and generally showing interest in what they are discussing on their social accounts.
Follow industry news
On a daily basis, Jessica reads interesting content from her favorite industry blogs and news channels like Inc., AdAge, Digiday Read More Here