Your foe isn’t always that 200-pound gorilla of a competitor; it’s typically the hour hand on the clock.
You have a limited window to hit your customer goals, launch that new product or deliver the next marketing campaign. With all of those balls in the air, who has time to iterate and test anything anymore? Better just ask your team to put in 60-hour weeks to get the projects done, right? Working hard is essentially saying that what you’re currently doing isn’t working, so let’s do more of it.
Creating a culture of experimentation can save you from this fate.
Almost every single business unit, from a startup to a Fortune 500 company, has, at some point, wished they had more data, more ways to improve, etc. If you dedicate the right amount of time and resources, you can create a team that outperforms your competitors when it comes to innovation. Trying to find the main change agent to start? As a team leader, you only need look in the mirror.
Step 1: Promote trying, testing, failing
It is hard to try new things. Changing management processes can take months, sometimes even years. You can make it easier by sharing your own tests, especially the ones that fail. Your team will see the energy you’re investing into improving the process.
Creating a culture of testing and experimentation comes from having an active leader – one who is willing to whip up a landing page or split-test the company’s messaging. Show the team that those who try are the ones with a shot to propel the team forward.
Most teams that have a poor culture for experimentation do not have a leader who is willing to make mistakes. If you think you fall into this camp, remember your pride won’t move the team forward, but improvements might.