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  • Light Field Lab is making a display that can show computer graphics, or “holograms,” in the real world without a headset.
  • The company was founded by ex-Lytro engineers.
  • It just raised a $7 million seed round from Sherpa Capital and Kholsa Ventures.

The biggest sensation at Coachella in 2012 wasn’t a performer: it was a life-sized projection of Tupac Shakur that drew a ton of attention and that the media called a “hologram.”

But it wasn’t really a true hologram, says Jon Karafin, CEO and founder of Light Field Lab, who previously worked at the company that produced the Tupac projection. It was a “Pepper’s Ghost,” a centuries-old visual trick. For example, it wasn’t three-dimensional, Karafin says.

Still, it showed the impact that a so-called “hologram” can have in a live setting. Now Karafin wants to hold concerts with real “holograms” — images with volume that the entire audience can see from different angles at the same time which have real three-dimensional shapes.

The technology to hold this kind of concert doesn’t exist yet. But if Light Field Lab can commercialize and refine its technology, concerts featuring holographic performers may be possible by 2020, Karafin said.

Light Field Lab is working on a new kind of display that is said to be able to show 3D objects in the real world. “Light Field Lab’s display technologies allow you to project the same reflected rays back into space,” the company’s pitch deck says. “As if it is really there.”

The company calls its technology a “full paralax holographic display.”

For now, the device, which will be demoed behind closed doors this year, looks a lot like a little TV or screen that projects the holograms in front of it. Karafin says that eventually you could stack many of these screens Read More Here