We love to say “timing is everything” but often we sure as heck don’t act like it. (Bookstores have an entire “how to” section but not a “when to” section.)

As we’re going to find out, timing really can be everything. And often we’ve got it all wrong. Luckily, bestselling author Dan Pink has come to the rescue. His new book is When: The Scientific Secrets of Perfect Timing.

It’s loaded with information on the best time to do almost anything — including the best time to get married. (You might wanna tie the knot between 25 and 32.)

From When: The Scientific Secrets of Perfect Timing:

…an American who weds at twenty-five is 11 percent less likely to divorce than one who marries at age twenty-four, according to analysis by University of Utah sociologist Nicholas Wolfinger. …past the age of thirty-two – even after controlling for religion, education, geographic location, and other factors – the odds of divorce increase by 5 percent per year for at least the next decade.

And if you’re already married, try and be extra nice in March and August — that’s when divorce filings consistently shoot up.

Ever have to give someone “good news and bad news”? Dan reports that you should deliver the bad news before the good news.

From When: The Scientific Secrets of Perfect Timing:

Several studies over several decades have found that roughly four out of five people “prefer to begin with a loss or negative outcome and ultimately end with a gain or positive outcome, rather than the reverse.”

There’s no way I could cover all the great insights in the book, so we’re going to focus on how to use Dan’s findings to be more productive and effective during the day.

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