Noah Syken, Vice President of Sports and Entertainment Partnerships
The recording industry has a certain rhythm to it. Throughout any given year, there is a steady drumbeat of new releases from established artists. There are the debuts of fresh new faces and innovative sounds. There is the heartbreaking loss of some of our most beloved musicians.
And every year, this complex symphony of events comes to a crescendo at the annual Grammy Awards in late January, when The Recording Academy gives us one night to reflect on where our music and culture has been, and where it is going. The show itself is a canvas on which an entire year’s worth of art is on display; compressed into an experience that lasts just one day. It’s an extraordinary celebration.
It’s also a monumental effort.
“We call the Grammys: ‘Music’s Biggest Night,’” says Neil Portnow, President of The Recording Academy. “It’s arguably the greatest live concert on the planet. That’s because every year we build a bridge between the prestige of music’s past and the promise of its future. We’re creating once-in-a-lifetime experiences. And that requires a tremendous amount of effort by an enormous amount of people.”
That’s why this year, for the first time ever, IBM Watson and research technology was used at the Grammys. Specifically, The Recording Academy is partnered with IBM to use both enterprise-grade and experimental AI to help streamline the operations and production behind the Grammy red carpet experience. The partnership integrated AI capabilities into the show’s digital workflow, helping The Recording Academy editorial team to produce and curate Grammys content more rapidly and generate more engaging fan features.
In all, there were half a dozen Watson and IBM Research solutions supporting The Recording Academy team, including the ability to analyze and organize video footage and thousands of photographs from the five-hour Read More Here