Trump may have low approval ratings. But he still has power over hearts and minds.

This is one of the most astonishing charts on public opinion in 2017, detailing how much power Donald Trump has over the minds of millions of Americans.

It’s not a poll on a critical issue for our democracy, like health care or taxes. It’s about the National Football League, and how the president, nearly overnight, turned it into one of the most divisive brands in the country, as the New York Times reported.

Hillary voters’ opinions of the NFL hasn’t changed over the past few months.

Trump voters’ opinions, however…

— Frank Luntz (@FrankLuntz) October 12, 2017

The polling firm Morning Consult found that, in a span of three weeks, Trump voter’s saying they viewed the league unfavorably spiked from around 20 percent to around 60 percent.

It’s a reminder, a year into his presidency, Trump still has an immense power to sway public opinion that is fueling culture wars, divisiveness, and incivility in the United States. This power will remain even as his approval rating hovers near 40 percent.

As we reflect on a year of his presidency and listen to his State of the Union speech tonight, remember this: Expect more divisive rhetoric in the years to come.

Donald Trump is a “toxic meme” generator

What happened during the NFL protests this fall was a perfect example of Trump’s power to influence public opinion among his supporters.

A common Trump tactic is to take something nonpolitical, or not always obviously political (like the NFL), and use it to turn people against another. This isn’t to say there’s nothing worth debating or caring about in the NFL protests. Trump just amps up the conversation in a way that’s Read More Here