The red carpet at the 2018 Golden Globes was a careful balancing act. Traditionally, a red carpet is a frothy celebration of fashion — albeit usually safe and sedate fashion — and celebrity gossip: “Look at what that actress is wearing.” “Oh, I didn’t know that pop star was married to that actor.” It’s best watched with wine firmly in hand and pizza waiting on the coffee table.

But this year, in the era of #MeToo and #TimesUp, celebrities walking the red carpet didn’t have the space to be quite so frivolous. They had to acknowledge the systemic misogyny of the entertainment industry and at least pay lip service to making a difference going forward — and, with the Golden Globes being a Hollywood event, they had to do so while being self-congratulatory and glitzy.

All of which made it all the more remarkable that, largely thanks to the actresses spearheading the #TimesUp movement … it mostly succeeded? There were plenty of false notes to go around — especially during E!’s deeply well-meaning and wildly poorly framed interviews — but overall, Sunday night’s red carpet managed to meet the mandate of being filled with pretty dresses and offering up a few new conversations.

Here are the two big strategies the #TimesUp movement used, and why they worked.

The black gowns weren’t just a gimmick

75th Annual Golden Globe Awards - ArrivalsFrazer Harrison/Getty Images

The black gowns of the #TimesUp movement served one vital function on the red carpet: They prompted interviewers to begin, “Why are you wearing black?” rather than “Who are you wearing?” From there, it was up to the celebrity being interviewed to launch into their talking points — Read More Here