ClassPass Payal Kadakia 2589

  • Fitness subscription service ClassPass will begin livestreaming original, interactive fitness videos in early 2018.
  • The company plans on rolling out the new offering, ClassPass Live, with a number of heart rate training classes, which have proved popular among the company’s studio classes.
  • ClassPass CEO Fritz Lanman says that he believes that the service will widen the company’s options geographically and allow it to expand into new markets.

Fitness subscription service ClassPass will soon be available from the comfort of your home, in the form of livestreamed fitness classes. On Wednesday, the company announced that it will begin offering original video content, called ClassPass Live, in early 2018, its first foray into the home workout space.

The four-year-old startup gained attention for offering a subscription in select cities that allowed people to attend a number of classes at various studios in their area for a flat rate. And while the price of that subscription has gone up over time, the underlying model has proven successful: Currently, ClassPass is available in 49 cities nationwide and was ranked among the most innovative software companies earlier this year.

In an interview with Business Insider, ClassPass founder Payal Kadakia says that some of the top feedback among dedicated ClassPass users is that they wish the company offered cheaper, more accessible options.

ClassPass Live is designed to meet these demands with newfound accessibility and competitive pricing. The service will cost $10 a month for existing members and $15 a month for new members, along with a one-time $60 fee for a starter kit that includes a heart rate monitor and Google Chromecast.

The livestreamed workouts will give ClassPass a chance to tackle geographic constraints, a problem that CEO Fritz Lanman says has been the company’s biggest shortcoming historically. ClassPass Read More Here