- YouTube has made it much harder for smaller YouTube creators to earn money from their videos through advertising.
- New rules say channels need at least 1,000 subscribers and 4,000 hours of watchtime over the last year to keep qualifying for YouTube’s partner program, which lets creators monetise their videos.
- Smaller creators have already expressed their frustration, but the impact could be much greater on black and minority creators who already have a harder time getting subscribers.
- Black creators told Business Insider that losing partner program perks like growth tools would make it much harder to grow their channels.
To an ethnic minority woman browsing through the “beauty & fashion” category on YouTube, one thing stands out: almost all of YouTube’s recommended style vloggers are white.
Black creators have often argued it’s harder for them to gain exposure on YouTube, though the reasons are unclear. In a 2015 article for SplinterNews, YouTuber Akilah Hughes wrote that one of the most effective ways to grow her own channel was to collaborate with white YouTubers. Otherwise, she said, YouTube barely promotes black creators.
Beauty and lifestyle YouTubers speaking to Business Insider said they feared YouTube’s new rules, which make it harder for smaller creators to make money from ads, will unfairly penalise minority creators. The new rules now mean creators need 1,000 subscribers and 4,000 hours of watchtime to qualify for monetisation. The changes come after YouTuber Logan Paul had to apologise after posting a video of a dead body from Japan’s “suicide forest.”
Lania Theresa is a 25-year-old New York-based YouTuber who makes videos about how black women can manage and style their natural hair.
She’s been making videos in earnest for YouTube over the last year and, as a small creator with less than 1,000 subscribers, Read More Here