• Snapchat founder and CEO Evan Spiegel said the rise of social media came at “a huge cost to facts” and that it had “fuelled fake news.”
  • Writing in an op-ed for Axios, Spiegel made several barely veiled criticisms of his firm’s biggest rival, Facebook, by describing social media as “mindless scrambles for friends.”
  • Snapchat is due to unveil a major overhaul of its app shortly, after a poor third quarter earnings performance and ongoing criticism that it’s too difficult for normal people to use.

Snapchat founder and CEO Evan Spiegel took a direct shot at Facebook and Twitter in a blistering op-ed that claimed social media “fuelled” fake news and encouraged “mindlesss scrambles for friends.”

In the piece, published in Axios ahead of a major overhaul of Snapchat’s app, Spiegel takes direct aim at Facebook, which has been relentlessly cloning Snapchat’s features over the last year.

He begins the op-ed with: “The personalized newsfeed revolutionized the way people share and consume content. But let’s be honest: this came at a huge cost to facts, our minds and the entire media industry.

“This is a challenging problem to solve because the obvious benefits that have driven the growth of social media — more friends! more likes! more free content! — are also the things that will undermine it in the long run.”

Spiegel wrote that the drive to friend more people on social media makes it difficult to post somewhere like Facebook without feeling judged.

He added: “Social media fueled “fake news” because content designed to be shared by friends is not necessarily content designed to deliver accurate information. After all, how many times have you shared something you’ve never bothered to read?”

This is the first time that Spiegel has openly criticised Facebook (without actually naming Facebook), which has mercilessly cloned his app Read More Here