Thanks to the resounding popularity of smartphones and other mobile devices such as phablets and tablets, marketers have found ways to integrate SMS marketing and mobile marketing into the fold of digital marketing strategies.

Although both can be viable marketing tools for your business, it’s important to know what distinguishes one from the other to help you strategize your campaigns. But first, here are some staggering numbers of global smartphone and tablet use:

  • As of spring 2017, there are 237.7 million cellphone users in the United States.
  • In China, approximately 1.4 billion mobile phone subscriptions were registered in September 2017.
  • An online survey conducted in the U.K. in May 2017 revealed that a high percentage of Brits owned smartphones, while 11 percent of the respondents owned basic phones.
  • By 2018, the number of tablet users in the United States is forecast to be over 177 million.
  • This year, Americans will spend 91 minutes on average on mobile apps daily, compared to 76 minutes in 2014.

It is no wonder that marketers are pouncing on digital communication to deliver content and reach customers as part of their digital marketing strategies.

To help you choose the right channel for your specific marketing objectives, here’s a rundown of how SMS marketing and mobile marketing stack up against each other.

SMS marketing

SMS marketing is the use of a mobile phone to send SMS (short message service) or text messages that contain promotional content, such as special deals, product updates, or any other marketing information directly to customers.

How it works

SMS marketing is a permission-based strategy where customers opt in to receive marketing offers from you. By texting a specially designated keyword to a short code, which is usually a 5-digit code, customers give your company permission to be added to your SMS database.

You could also get customers’ approval to collect their number Read More Here