B2expand Ethereum-Based Game Asset Store

This is a paid press release, which contains forward looking statements, and should be treated as advertising or promotional material. does not endorse nor support this product/service. is not responsible for or liable for any content, accuracy or quality within the press release.

Gaming startup B2Expand has launched the beta version of its game store. The shop is the first in the video gaming space to leverage blockchain — best known as the underlying technology of Bitcoin and other cryptocurrencies.

The shop’s launch comes three months after B2Expand published its first game, Beyond the Void (BTV) — a space Multiplayer (1v1 initially) Online Battle Arena (MOBA) game. At the time of the shop launch, over 10,000 gamers had played BTV’s beta release.

B2Expand’s head of communication and marketing, Manon Burgel, explains that players can buy newly created game assets through the store, such as skins and avatars. They will also be able to use it as an exchange platform where they trade assets among themselves. Manon:

“The store is one of the critical features we are building in our wider blockchain-based gaming ecosystem, which will foster true ownership of players’ gaming assets.”

B2Expand has christened their ecosystem Nexarium. They have indicated that it will include the store, native games like Beyond the Void, partner games that use the Nexium token, and game assets.

The blockchain technology behind Nexium

The Nexarium ecosystem uses the blockchain at two levels. In November 2016, B2Expand raised over US$300,000 through an ICO to support the development of Beyond the Void and the necessary infrastructure for Nexarium. An ICO – Initial Coin Offering – is a capital-raising event where a startup creates tokens and sells them to the public.

In its ICO, B2Expand created 100 million Nexium tokens on the Ethereum blockchain and sold over 28 million to the Read More Here