Pinterest

  • Pinterest is adding new tools to its Lens feature, a visual search engine built into Pinterest.
  • “Lens your Look” lets you take pictures of items in your closet and get ideas for how to wear them.
  • “Pincodes” work a lot like QR codes and link back to boards on Pinterest.

Pinterest on Tuesday is adding new features to its futuristic Lens tool.

Lens is getting two major updates that are geared specifically toward shopping and fashion: a feature called “Lens your Look,” and a new tool called “Pincodes.”

Lens your Look works a lot like a virtual personal stylist. You’ll be able to snap a photo of an item in your closet using the Lens tool inside the app, then Pinterest will show you ideas for how to wear it. Pinterest says it’s trained Lens on 3,000 categories, so Lens should be able to differentiate between things like different washes of denim.

Here’s a GIF showing how it works:

Pinterest’s other new tool is called Pincodes, and it will sound familiar for anyone who has ever used a QR code.

Pincodes are colorful sets of dots that are scannable using Pinterest Lens. If you see a Pincode in the real world, you can scan it to access specific boards on Pinterest. Any business account on Pinterest can make a custom Pincode, and Pinterest is partnering with companies like Nordstrom and Real Simple magazine to add Pincodes that unlock recipe or shopping boards.

At Nordstrom, for example, shoppers will be able to scan a Pincode to see a board of gift ideas under $100. Here’s the feature in action:

via GIPHY

Pinterest is also adding a few more updates to its app, like a more responsive visual search feature that lets you zoom in on an Read More Here