Whether it’s a product spotlight on QVC, a product placement in reality TV shows, or commercials aired during live sporting events, companies have used live video to sell products for years. This time-tested method has moved online in a big way recently, and entrepreneurs and businesses now have more tools than ever to offer a live experience to their audience.

“Going live” not only helps your customers connect with you in real time, but it’s gradually becoming absolutely necessary for many ecommerce brands. To understand more about how important this medium is, consider these statistics:

  • In four years, video traffic will make up 80 percent off all consumer internet traffic. Of that, 13 percent will come from live video.

  • Using the word “video” in an email subject line boosts open rates by 19 percent.

  • Live video is more appealing to audiences: 80 percent would rather watch live video from a brand than read a blog, and 82 percent prefer live video from a brand to social posts.

Why do people prefer live videos?

  1. Live videos offer authenticity. It gives viewers the sense of being there with you or “behind the scenes.” Today’s consumers are bombarded with half-truths on nearly every marketing channel they interact with, which explains consumers’ increasing distrust of information, brands and government.

    Businesses selling products need to work harder than ever to build trust with would-be customers. Trust is one of the most important factors in succeeding with online sales. With a simple live video, you can build trust with your audience and connect with them in a way that feels more real than a regular post or a well-produced video on your site.

  2. Customers feel involved! Some live video platforms offer comments, reactions or other ways for viewers to interact with the broadcaster instantly. For businesses, it’s Read More Here