- Netflix netted seven Oscar nominations on Monday, equaling its total haul from all previous years.
- RBC analyst Mark Mahaney spoke to Business Insider about how Oscar hauls will help Netflix, but “may not be critical” for its success moving forward.
Netflix grabbed a record seven Oscar nominations on Monday, signaling that the streaming service’s film business has started to overcome what some critics have called an “anti-Netflix bias” in Hollywood and among Oscar voters.
Netflix’s critically acclaimed original drama “Mudbound” earned four nominations for the company, including nods for best supporting actress (Mary J. Blige) and best adapted screenplay (writer-director Dee Rees). The streaming service’s three other nominations came for its documentaries “Icarus,” “Strong Island,” and “Heroin(e).”
In previous years, Netflix earned a total of seven Oscar nominations, dating back to its first nod for the 2014 documentary “The Square.” Last year, Netflix grabbed three nominations for documentaries and won its first-ever Oscar for the documentary short “The White Helmets.”
But the Academy has taken a while to warm up to Netflix.
In 2016, critics cited the Oscars’ snub of Netflix’s critically acclaimed drama “Beasts of No Nation” as evidence that the industry was “turned off” by Netflix’s business model, which debuts films on the streaming service simultaneously with theatrical releases.
“Dunkirk” director Christopher Nolan, for instance, called Netflix’s film strategy “mindless” last year, while praising Amazon Studios for instituting a 90-day theatrical release window for films that it will later stream.
Netflix’s notable success with “Mudbound,” however — its first non-documentary feature to earn an Oscar nod — comes amid a huge push for the company into the realm of original film. The streaming service has said it plans to release more than 80 original movies over the course of 2018.
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