Mark Zuckerberg happy

  • In a dramatic shake-up, Facebook will start playing up status updates from friends and family in people’s news feeds, effectively deprioritizing content from media publishers and brands.
  • Publishers are likely to take a hit and are bracing for the dramatic impact of the move on their businesses.
  • “Media is collateral damage,” said Derek Mead, Vice Media’s global executive editor.
  • Meanwhile, Facebook is attempting to assuage publisher concerns through an email sent to partners by its head of news partnerships Campbell Brown.


Publishers and media companies were in for a rude awakening Thursday when Facebook announced
sweeping changes to its news feed.

In a dramatic shake-up, Facebook will start playing up status updates from friends and family in people’s news feeds, effectively deprioritizing content from media publishers and brands.

Publishers in particular — many of whom have relied on Facebook to build up huge audiences and achieve viral gold — are likely to take a hit from the change.

Many of them have already been seeing a drop in Facebook referred readership in recent months, with the company conducting tests to amplify users’ content and weed out clickbait in the face of mounting criticism that it has served as a platform for misinformation and fake news.

“Facebook is dramatically reshaping its business in response to the first real existential risk since gaining dominance,” tweeted Derek Mead, Vice Media’s global executive editor and former editor-in-chief of Motherboard. “And media is collateral damage.”

How does Facebook decide what a ‘reputable publisher’ is?

Whoops meant to reply: Facebook is dramatically reshaping its business in response to the first real existential risk since gaining dominance and media is collateral damage https://t.co/F3uLY2X4HN?amp=1

— ᴅᴇʀᴇᴋ ᴍᴇᴀᴅ (@derektmead) January 12, 2018

Mead added that the past year was an “inflection point,” where the way news content Read More Here