- Snap is planning an “ambitious” effort to expand its advertising business in China.
- As part of that effort, it’s hiring an international strategy manager that will be based Beijing or Shenzhen.
- The effort comes as the company is under pressure from investors thanks to slowing revenue growth and a weak stock price.
Under pressure to boost its slowing revenue growth and a stock price that’s been in the dumps for months, Snap is turning to China.
The company is planning on an “ambitious” effort to attract advertisers from China and other Asian-Pacific countries to its Snapchat app. Snap has a goal of quickly growing sales from the effort.
The social app creator quietly revealed the strategy in a recently posted job listing. The company announced in the listing that it is trying to hire an international strategy manager to spearhead its advertising efforts in the Chinese market. The manager, who would be based in Shenzhen or Beijing, would be on the hook for “ambitious revenue targets for assigned markets,” according to the listing.
“You will be responsible for developing and implementing our commercial strategy for the Chinese advertising market,” the job ad reads.
It’s not clear how much advertising business Snap currently does in China or how big its staff is in the country. The Chinese government blocks citizens from accessing Snapchat, Snap’s primary product, just as it tries to prevent them from using Facebook, Twitter, and most of the other American internet services Snapchat competes with. And Snap CEO Evan Spiegel has previously played down the company’s involvement in the country.