- At the 2018 Consumer Electronics Show, fitness startup Peloton unveiled the $4,000 Peloton Tread, a high-end treadmill with built-in fitness classes.
- It’s Peloton’s second product and a step for Peloton toward becoming a full-service fitness empire with high-end hardware, live-streamed classes, and a 600,000-strong subscriber community.
- “My goal is to have tens of millions of global subscribers,” CEO John Foley told Business Insider. “We’re not committed to trying to sell you a treadmill. We want to get you fantastic content and great classes and instructors and community whenever you want it, however you want it so it works for you.”
LAS VEGAS — With its new $4,000 treadmill, Peloton wants to workout your whole body.
The fitness startup on Tuesday unveiled the Peloton Tread, a high-end treadmill with built-in, live workouts, much like the company’s popular exercise bike.
The Tread is Peloton’s first new product since the Bike, and CEO John Foley has quickly chosen a favorite.
“Personally I’m more excited about the Peloton Tread than I am about the Peloton Bike, since I’d rather do a full-body workout,” Foley told Business Insider in an interview at the Consumer Electronics Show.
The Tread encourages users to actually get off the machine and workout next to it. The workouts — which beam into your home live or on demand — focus on activities like high-intensity interval training, which includes short sprints followed by workouts on a mat.
Because of this, Peloton installed a 32-inch screen and 20-watt soundbar on the treadmill so users can still see and hear the instructor when they’re on the floor. The screen is twice as large as the screen on the bike, and honestly looks shockingly large in person (for context, the screen is larger than an iMac Pro).
Still, a treadmill isn’t exactly Read More Here