I remember the days of coming home from school and tuning into MTV’s “TRL,” a program that counted down the top music videos in front of screaming mobs of adolescent girls.
Today, teens are finding the same guilty pleasure in an app. Musical.ly is a video network app, where users — or “musers,” as they’re called — create 15-second videos of themselves lip-syncing and dancing along to popular music. You can “heart” videos and create digital duets with your “BFFs,” or people you follow and who follow you back.
More than 150 million people, mostly teens, have registered, and its growth has caused others to take note.
On Thursday, Chinese social media giant Toutiao announced that it had purchased Musical.ly in a deal valued up to $1 billion, according to TechCrunch.
So how’s it work? After talking with a handful of middle schoolers for Musical.ly tips, I entered the mysterious world of teen-tech to see what the buzz is all about. If the demographic isn’t abundantly clear from scrolling through the featured videos, the app also reminds you of its target user during sign-up, when it enters 2000 as the default birth year.
Here are the basics.
When you open the Musical.ly app, it defaults to a feed of featured videos.
These are often the coolest, most liked videos of the day. The Featured feed is also a good place to find inspiration.
Users, or “musers,” include the hashtag #featureme in their posts in order to be discovered by the app’s curators.
You can switch to the Follow tab, which shows you videos from the musers you follow.
A majority of teens I talked to said they prefer the Follow tab to Feature. That way, Read More Here