So you’ve decided that starting a blog is the best way to market your business moving forward. When we first started HighSpark and our blog on presenting and design, we quickly realized that it was not as easy as most make it seem. Over a few years, we’ve managed to grow our email list to about 11,000 people by being deliberate with how we run our blog.
If you’re new to the publishing space and want to get started on the right foot, here are some easy steps to ensure you build your blog properly from the beginning.
1. Identify why you’re starting the blog.
The ‘why’ I’m referring to here is tied more closely to your business goals. If you’re looking to get immediate sales through a blog from the get-go, look elsewhere. Blogging and content marketing, in general, is a long-term commitment. It can be powerful, but only if you commit to it consistently.
Be clear on which of these you’re starting a blog to do:
a) Build credibility as a subject matter expert
b) Engage with your audience to drive traffic
c) Boost your search profile on engines like Google
d) Garner sales for your company
e) Monetize viewership from ads or sponsors
f) Build a list
g) All of the above
What you decide on will affect the content you put out and how you decide to run it. For B2B companies, their blog typically sits at the top of their marketing funnel to drive qualified traffic to their website and build credibility for their company and offerings. It’s hardly ever a ‘build a blog and make money’ scenario.
Writing a blog without an intentional bottom line can be disastrous in the long term because of the time invested without a return. In our case, our blog is an avenue to build expert authority for our brand, collect information Read More Here