A riveting story structure and a visually arresting deck are both requisites of a great presentation or pitch. However, apart from the other presentation mistakes you might make, all your work developing your presentation might be for naught if your audiences don’t trust you. If you can’t establish credibility early on in your presentation, your message will likely fall on deaf ears.

The adage “Trust isn’t given, it’s earned” usually rings true here. Problem is, trust is typically hard to earn. And, unlike personal selling, you don’t always get to build a rapport with your audience on a one-to-one basis. Instead, it’s likely you’ll only speak to a group of people when you’re delivering a presentation.

Your credibility during a presentation depends on three factors:

  1. If the audience feels you are authentic and honest as a speaker. Nobody likes a sleazy salesperson. If you appear to be untrustworthy or evasive when delivering your presentation, you can expect to face obstacles getting your audience to take action or believe what you say.

  2. Whether you are perceived as an expert on your topic of choice. There are way too many people calling themselves gurus, and audience members are quick to make snap judgments based on whether you have the requisite knowledge or expertise.

  3. How well you can appeal to your audiences. Even if you hit all the right notes in the other two areas, you might not always appeal to certain audience members that might have deep-seated prejudices which conflict with your cause.

Below are four ways to implicitly build and establish trust as you deliver your presentation.

1. Back up what you say with evidence.

It’s easy to make sweeping claims like “We’re the best company in this industry,” but supporting these audacious statements with hard facts and data is where it gets challenging.

Naturally, you won’t always have Read More Here