Facebook, the most popular and widely used social media platform, has evolved into a marketing tool for businesses of all sizes – whether it’s a local business, a global brand or a B2B service – by letting you create ads directly from your social account.

What’s more is that you can use those ads to promote something on your website, homepage or any other link (like a landing page) specially created for Facebook traffic. But here comes the best part: The more traffic your website gets, the higher your ranking climbs in Google search.

So now that you get the drift, you might want to give Facebook advertising a try to get more traffic for your website. Here’s a no-frills guide to help you get started.

1. Optimize your Facebook page.

Facebook has several tools to help people find your website, so make use of them. Populate your About tab with key information, such as a link to your website or a profile button that directs your Facebook visitor to a contact form or a sign-up page on your site.

When you create a post on Facebook, whether it’s a status update, event creation, or a feature about a particular milestone, make sure to include an invite for people to visit your site or contact you through phone or email.

The idea is to have your social visitors click through your website via a link on your Facebook page.

2. Provide useful content for your target audience.

Content marketing, which “involves the creation and sharing of online material that does not explicitly promote a brand but is intended to create interest in its products or services,” is highly useful for generating traffic to your site as well as interest on your Facebook page.

Updating your content on a daily, weekly or monthly basis gives your Read More Here