Social media listening for law firms (also known as social listening) is a strategy that involves monitoring the social media landscape to see what people are saying about your firm, your competitors and your niche in general.
Given the usefulness of social listening, you’d think that more law firms with an active social media presence would integrate it into their digital marketing campaigns. But as it turns out, it’s a technique that’s often overlooked by many organizations, both inside and outside the legal services industry.
Why social listening is important
Shaping your law firm’s business strategy without engaging in social media listening is tantamount to setting yourself up to fail. Insights are why social listening is important. If you’re not listening to what people are saying about you and your industry, how can you give them what they want?
Monitoring social mentions will help track what your target audience likes and doesn’t like, providing valuable insights to help your firm grow. Simply put, social listening is about monitoring what people are saying about you, your competitors and your industry. The information you find can then be leveraged into your content strategy.
How to start
Although many marketers will tell you that you need tools to ensure the effectiveness of your listening strategy, the real trick behind social listening is understanding what you should be listening to.
For starters, you should identify exact keywords and topics to monitor. These include:
- Your law firm’s name and name used in social media
- Names of your services
- Competitor names
- Industry terms relevant to your firm
- Names of key people in your firm
- Branded hashtags
- Generic hashtags relevant to your niche
Once you have a good idea of what keywords you should be tracking on social media, you can then proceed with these social media listening steps.
Step 1 – Examine where people are talking about you.
Aside from monitoring what your Read More Here