Global Internet Penetration Growth

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Google’s latest effort to drive mobile adoption and usage in emerging markets is a new Android app, dubbed Datally, that’s designed to aid users in monitoring and managing data consumption on their mobile devices.

Datally monitors users’ data by breaking down how much data they use individually and across all apps over time, such as by the hour, day, and month.

Users can control their data with the Data Saver bubble, which blocks background data usage and tracks real-time data usage while using apps. The app also works to help users save data by sending them alerts when they’re near public Wi-Fi hotspots. Datally is available in the Play Store for Android devices running Android 5.0 (Lollipop) or newer.

The new data management service can help Android smartphone users in emerging countries save mobile data, which can be costly. During the pilot in the Philippines, Datally gained half a million users, who saved an average 30% of their data plan using the app.

The launch of Datally is just the latest effort by Google to cater to the specific needs of smartphone users in emerging markets, where access to good or affordable mobile service can be scarce. Consumers in these markets often navigate a mobile-first existence with low data caps and devices with inadequate storage. Here are some of Google’s other moves to cater to these regions: