The site’s promotion of “social engagement” has serious repercussions for the media.
Barely a week after Mark Zuckerberg promised to “fix Facebook,” the site’s co-founder and CEO has unveiled the first step in what he hopes will be “a much better trajectory” for the beleaguered social media giant: taking the news out of your news feed.
The first priority on Zuckerberg’s list is a drastic, but perhaps unsurprising, move. In light of ongoing turmoil surrounding “fake news,” Zuckerberg says Facebook will now be moving away from “public content” — including posts from media outlets, brands, and businesses — and toward more shared content from your friends, family, and Facebook groups.
The goal, according to a post about the move on Zuckerberg’s personal Facebook page, is to encourage more meaningful community interaction on Facebook. Active engagement, Facebook says, has been proven through research to increase overall happiness and satisfaction from using the site.
To do this, Zuckerberg says Facebook is dialing back its emphasis on “businesses, brands, and media” in its news feed and returning to promoting shared posts by users — essentially appointing its own individual users, rather than third parties, arbiters of the kind of content that succeeds on Facebook, and returning the platform to the “social” part of social media.
If you’re skeptical about what this means for the site, or for the many media outlets who rely on Facebook news feeds to drive traffic, you’re not alone. But while there’s plenty of reason to be skeptical, there’s also some reason for optimism.
Facebook stripping news from its news feed is arguably a positive development — but it will mean rocky times ahead for many media outlets
Of course, Facebook isn’t completely getting rid of news — though we don’t know exactly how Facebook’s planned changes will play out, Read More Here