Facebook CEO Mark Zuckerberg

  • Facebook users contacted by Business Insider on Saturday said the posts they were seeing in their news feeds were mostly from friends or family members; they saw relatively few posts from organizations or people they follow.
  • Some said the ratio of posts from Facebook friends to those from organizations they follow was a big change from their past experience; others didn’t notice much of a change.
  • The observations follow the company’s announcement Thursday that it plans to make sweeping revisions to its site, including de-emphasizing in the news feeds posts from news and other organizations that users follow.

The next time you check Facebook, you may only see a few articles from news publications or posts from other organizations you follow — if you see any at all.

Facebook users contacted on Saturday said their news feeds — the list of posts you see right when you log into the Facebook webpage or load the social networking app — were dominated by posts from friends and family members. Users reported seeing few posts from organizations or people they follow that weren’t shared also by their friends. And some users — including this reporter and his wife — reported seeing none at all.

Kelly Snider, a San Jose resident, said she saw only a few sponsored posts and only a couple of posts from organizations she follows.

“The majority, way more than I ever saw before, is from friends,” Snider said. “It is overwhelmingly friends, and that is unusual to my eyes.”

Of the first 50 posts in Colin Stokes’ news feed, just 10 were from organizations or people he follows.

“I was surprised that the numbers were this skewed,” Stokes said. “I expected more balance.”

Facebook representatives did not immediately respond to an emailed request for comment.

Facebook has said big changes are coming to its news feed

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