Elon Musk

  • Elon Musk said only 50,000 hats bearing the name of the Boring Company will be produced.
  • The hats are available for $20 on the Boring Company’s website.
  • The Boring Company was founded by Musk to dig a series of underground tunnels in Los Angeles that could one day relieve traffic congestion.

Elon Musk said on Sunday that only 50,000 hats bearing the name of the Boring Company will be produced.

The company was founded by Musk to dig a series of underground tunnels in Los Angeles that could one day relieve traffic congestion.

To preserve the transcendent majesty & specialness of The Boring Company cap, we are capping cap orders at 50,000 caps. Almost there … https://t.co/YqjEQAfy3u

— Elon Musk (@elonmusk) December 3, 2017

Musk gave a lighthearted explanation for his decision to limit hat production. “To preserve the transcendent majesty & specialness of The Boring Company cap, we are capping cap orders at 50,000 caps. Almost there …” he said on Twitter.

Busted

— Elon Musk (@elonmusk) December 3, 2017

Some were confused at how Musk chose 50,000 as the production limit, but one Twitter user realized that by selling 50,000 of the $20 hats, the company would reach $1 million in revenue. “Busted,” Musk replied, confirming the theory.

That special hat delivery will take place deep within the real, but fictional (of course), tunnel we are building under LA while you drive the giant machine blindfolded. This will actually happen.

— Elon Musk (@elonmusk) December 3, 2017

Musk, likely joking, then added a final incentive to purchase the hat, claiming every 5,000th customer would receive another hat, signed by the hat’s delivery man.