So you've decided that starting a blog is the best way to market your business moving forward. When we first started HighSpark and our blog on presenting and design, we quickly realized that it was not as easy as most make it seem. Over a few years, we've managed to grow our email list to…

Is your real estate marketing delivering results? Have you revised your marketing plan to keep pace with the rapidly changing face of the real estate industry? Perhaps you're using the tried, tested and trusted approach to engage prospective homeowners, but still not getting the success you hoped for. Ever wonder why? Simply put, even if…

Whether it's a product spotlight on QVC, a product placement in reality TV shows, or commercials aired during live sporting events, companies have used live video to sell products for years. This time-tested method has moved online in a big way recently, and entrepreneurs and businesses now have more tools than ever to offer a…

A shrewd business professional looks for ways to move up (or over) to improve their salary, benefits and job opportunities. One way to reach that goal is by getting a business certification. Whether you're just starting out in a professional track or have been at it for a while, you should find one or more…

Think about your daily to-do list. It likely includes reviewing reports, sending emails, going to meetings and calling clients. Now be honest, how many of those things do you actually do in a workday? Difficult choices have to be made every day. "Should I get everything done by working an exorbitant number of hours or…

One of the most common questions we are asked as children is, "What is your favorite color?" Often, by the time we are adults, our favorite color is no longer the same. This is because our life experiences can alter our perception of specific colors. Color selection should consider much more than just personal preference.…

For U.S. owners of foreign businesses, the choice of legal entity is an essential part of operating efficiently overseas. Most jurisdictions have a variety of entity options (for example, corporation, partnership, trust, etc.) that can offer business owners the desired combination of legal and economic attributes. A U.S. owner of a foreign business, whether he…

If you don't know what MRAID is, the short answer is that it's a big headache-saver for mobile developers, advertisers and publishers everywhere. The longer answer is that it is a unified set of standards that allows rich media advertisements to work across all mobile devices and platforms. When mobile usage and applications began to…

The holiday season is upon us, which can either excite or frighten retailers and franchisees. With an increased number of ad dollars committed to hyperlocalized campaigns both online and offline, this critical selling period can make or break a brand's revenue for the entire year. Knowing this, it's time to consider what franchise brands can…

Thanks to the resounding popularity of smartphones and other mobile devices such as phablets and tablets, marketers have found ways to integrate SMS marketing and mobile marketing into the fold of digital marketing strategies. Although both can be viable marketing tools for your business, it's important to know what distinguishes one from the other to…