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Tim Cook Selfie

Apple has released a new ad for the iPhone X, and it’s all about selfies.

The short, portrait shot-focused clip features a recording of Muhammad Ali reciting a poem about his greatness while a series of photos cycle through.

The iPhone X uses a special camera array at the front that Apple calls the TrueDepth system, and which allows the camera to isolate a person’s face from the background to recreate all the various Portrait Mode features previously available to the rear camera only.

The selfies in the ad mainly focus on the Stage Light and Stage Light Mono options, but the options available are five in total, including Natural Light, Studio Light, and Contour Light as well.

You can watch Apple’s full video below:

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