apple store

  • Apple is currently offering iPhone battery replacements for $29.
  • Lots of people are taking advantage of the offer, and since stores don’t have the batteries in stock, they’re special ordering the battery replacements, which can take days or weeks.
  • Many people taking advantage of the battery offer don’t actually need new batteries, Apple store employees told Business Insider.

Apple retail stores are struggling to handle a surge of customers looking to reinvigorate their iPhones with a special battery replacement procedure.

Apple sharply reduced the price for a fresh battery following the revelation that it was purposely slowing performance of iPhones with older batteries. In the weeks since then, a never-ending parade of iPhone-bearing customers has swept through Apple shops, throwing chaos into the company’s pristine, carefully orchestrated shopping experience.

At some stores, wait times to see a technician, or what Apple calls a “Genius,” can take hours. Many stores have set up triage-like systems, with dedicated stations or tables devoted to helping people who want a battery replacement.

The unprecedented increase in visitors has left Apple stores without replacement batteries in stock. Instead of replacing the battery on the same day, stores must order batteries and contact customers when they arrive, usually about a week later.

Even worse, Apple store employees say, many of the replacement batteries are going to users who don’t actually need a new battery, and for whom a battery replacement will not speed up their old iPhone.

Some customers don’t believe they don’t need a new battery

“I would say less than 10% of the phones we have ordered batteries for actually need a battery, based on diagnostics,” a Genius at a Midwestern Apple store told Business Insider.

“I feel bad for the people that actually need batteries and have to wait because people think that Apple is having a ‘sale’ Read More Here