child with an iphone 6

  • Apple has promised to make its devices safer for children after two of its biggest investors said they were concerned about the company’s role in child phone addiction.
  • Jana Partners LLC and the California State Teachers’ Retirement System published an open letter on Saturday that was addressed to Apple’s board of directors.
  • Child phone addiction has been linked to poor performance in school, sleep deprivation, and even suicide.

Apple has promised to introduce new features and tools after two of the company’s biggest investors said they wanted Apple to address the issue of child phone addiction.

An Apple representative told Business Insider on Tuesday: “Apple has always looked out for kids, and we work hard to create powerful products that inspire, entertain, and educate children while also helping parents protect them online.”

They added: “We have new features and enhancements planned for the future, to add functionality and make these tools even more robust.”

Apple did not go into any detail about the exact nature of the new features and enhancements it referred to.

Jana Partners LLC and the California State Teachers’ Retirement System, which reportedly own a combined $2 billion (£1.5 billion) stake in Apple, published an open letter on Saturday urging the Cupertino tech giant to set an example about the obligations of technology companies to their youngest customers.

“We have reviewed the evidence and we believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using your products in an optimal manner,” the companies wrote.

“As a company that prides itself on values like inclusiveness, quality education, environmental protection, and supplier responsibility, Apple would also once again be showcasing the innovative spirit that made you the most valuable public company in the world.”

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