Tim Cook

  • After reporting strong earnings this week, Apple is on its way to becoming a trillion-dollar company.
  • Much of its success is due to its string of successful product launches this year.
  • Thanks to those new and updated products, Apple’s lineup has never looked stronger.

The year isn’t over yet, but it’s already clear Apple has had an incredible 2017.

After a standout earnings report, the company’s market capitalization this week topped $900 billion for the first time ever. It’s hard to find anyone who doesn’t think Apple will soon become the world’s first trillion-dollar company.

There’s a reason why the company is doing so well financially and its stock is booming — its product lineup is the strongest it’s had in years, with a breakthrough new iPhone, a refreshed Mac computer line, and a soon-to-launch smart speaker.

Here’s a look at some of the reasons why Apple’s 2017 has been so great:

Augmented reality

Tim Cook

Apple CEO Tim Cook can’t stop talking about augmented reality (AR) and its future potential. AR is the technology that layers digital images on top of views of the real world.

Apple took a big step toward promoting and popularizing AR with the latest version of its iOS mobile operating system, which for the first time includes software tools that help developers build augmented-reality apps. The move made Apple’s iPads and iPhones collectively the world’s largest AR platform. It also set Apple up for the future.

It’s still early days for the technology, but many tech experts believe AR-powered smart glasses or other eyewear will eventually replace smartphones. Apple itself has some AR smart glasses in the works and recently ramped up their development, Bloomberg reported this week.

By building AR technology into the software underlying the iPhone and iPad, Apple is getting its developers working on AR apps Read More Here