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  • I quit Amazon Prime on Friday.
  • The company had announced that the price of a monthly subscription would increase from $10.99 to $12.99.
  • I wasn’t getting my money’s worth with Prime, but had been lulled into complacency. The price increase was the jolt I needed to snap out of it and quit the service.

I’ve finally canceled my Amazon Prime subscription.

I’ve been debating canceling my Prime subscription service for a long time, as I have almost certainly not been getting my $10.99 worth every month.

While most people celebrate two-day shipping, I’m an (annoying) person who frequently lets packages sit at my office mail rack for days. I don’t understand or use Prime Music or Prime Photos. I don’t own a Kindle.

I originally signed up for Prime because I could get a free month of the service. Then, for a long time, Amazon had me hooked on hope for the future.

Prime Now seemed like an incredibly convenient way to get things delivered quickly — and something that I always thought I would end up using more. Two-day shipping was useful for holiday shopping. I love Amazon shows like “Catastrophe,” “I Love Dick,” and “Fleabag.”

Perhaps most of all, I was excited to get discounts at the Whole Foods a few blocks from my Brooklyn apartment — a perk Amazon had promised for Prime members since the acquisition of the grocery chain.

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Then, on Friday, came the straw that broke the camel’s back.

Amazon announced a price increase for Prime’s monthly members from $10.99 to $12.99 a month.

As soon as I saw the headline, I knew it was time.

I know I could have simply switched to a year subscription — something Amazon reminded me as I tried to cancel the service — instead Read More Here