Amazon is now letting its Alexa skill developers send notifications to users, and soon, it will add voice recognition for third-party apps, according to TechCrunch. These enhancements are likely a vehicle to drive user engagement and retention, two sore spots for Alexa skill developers — as of September, only 6% of users remained active on a voice app in the second week after downloading it.
Bolstering user engagement and retention for Alexa skills is crucial; the more time users spend within a skill, the greater amount of user data Amazon can collect and analyze. Amazon can leverage this data to create and promote new products and services that cater to users’ preferences, which, in turn, could help Amazon to monetize Alexa skills. Improving skill engagement and retention will also help Amazon to attract developers to create more skills for Alexa, which will ultimately make it a stronger competitor in the voice assistant landscape.
Here’s more on Amazon’s latest efforts to drive user engagement and retention for Alexa skills:
- Granting developers access to build Alexa skills that recognize unique human voices. This feature, dubbed Your Voice by Amazon, makes it possible to create up to 10 distinguished voice profiles, which enable Alexa to personalize its responses for everyone in the home. Previously, this feature only supported Amazon-built services, such as Amazon Music and shopping lists. However, third-party developers will be able to tap into these voice profiles starting early next year. This enables developers to create apps that are more personalized to various members of the household, and a more personalized experience will likely help to keep users within the skill for a longer period of time. Amazon managed Read More Here