Mariale Marrero headshot

  • Venezuelan YouTube star Mariale Marrero has 11 million subscribers across three channels, and produces videos in both English and Spanish.
  • She grows her social-media presence across many platforms, but has abandoned Snapchat in favor of Instagram Stories.
  • While Marrero loves her YouTube fans, she thinks that YouTube needs to do a much better job of content moderation, and said the tech giant just doesn’t seem to care.

When Venezuelan YouTube star Mariale Marrero — who has over 11 million subscribers across her three channels — made the decision to pack up and move to the United States in the summer of 2014, boosting her social-media career had nothing to do with it.

“It was not related to my channels or anything like that at all,” the 26 year old told Business Insider in a recent interview. “I moved because I felt I would have a better future,” she continued, mentioning the political tumult in her native country.

In fact, Marrero didn’t move to Los Angeles, or New York, or any media capital in the US. She moved to Pittsburgh, where her husband was attending graduate school. And though she didn’t plan on it, being in Pittsburg opened up a whole new avenue for her YouTube life.

“There is nothing to do in Pittsburgh,” Marrero laughed, declaring it cold and rainy and a bit boring (though she misses it now that she actually does live in Los Angeles). She felt far away from her Latin roots and needed a way to connect with the place she was now living, she said. So she started an English-language channel, which has since grown to 1.6 million subscribers.

That channel led Marrero to an entirely different subscriber base, which she personified with an anecdote about blonde and redhead girls showing up at her US meet-and-greets.

“What, me?” Marrero laughed when recounting Read More Here