Businesses are extremely effective when it comes to driving qualified and relevant traffic to your website – especially when people type in specific keywords related to your business.

What are Google ads?

Google offers businesses the opportunity to advertise on their search pages. This is Google’s exclusive advertising platform where advertisers bid on specific keywords in order for their ads to appear in the search results when people type them in.

Since advertisers pay for these clicks, Google makes money from these campaigns – known as pay-per-click (PPC) campaigns. Depending on the relevancy of the keywords to conversions for your business (and the competitiveness of the keywords), this type of campaign may need to be tweaked to suit your specific needs, ensuring that you don’t spend money on the wrong content and keywords.

How do Google ads appear?

Google ads typically appear once an auction is completely focused on specific keywords. How do Google ads appear?

  • Advertisers choose a list of words and phrases relevant to their business based on the terms people are most likely to use when searching for related products and services.
  • Advertisers then bid on these keywords covering how much they are willing to pay for users to click on their ads.
  • Google combines a quality score along with the bid to determine which ads appear on the search engine.
  • Once the user clicks on your ad, you will need to pay a specific cost based on Google’s cost per click for that particular ad.

AdWords typically work on an auction system. This system takes place during every keyword search undertaken by users.

What affects a quality score on Google?

In order to win AdWords on Google and have your ad appear in relation to specific keywords, you’ll need to ensure that your quality score is high. A higher score and good bid amount will put Read More Here