Snagging a portion of holiday spending can have a big impact on your business.
In 2016, total holiday spending in November and December was up 11 percent over the previous year. Forty percent of retailers experienced a 48 percent jump in revenue, on average, during Black Friday and Cyber Monday according to Adobe’s annual holiday spending study.
What about the other 60 percent of retailers? They likely didn’t capture many holiday spending dollars because they didn’t properly tap into the holiday marketing conversations. The six suggestions below will help business owners implement the most effective, ROI-positive holiday marketing strategies based on the latest research on what is most impactful for today’s consumers.
1. Provide additional holiday staff and superior customer service.
In your marketing message, promote that you’ll have extra, knowledgeable staff on hand to assist customers with their holiday purchases. Consumers favor brands offering superior customer service and timely fulfillment over discount pricing and flexible return policies. Trustpilot’s 2017 holiday season report found that 48.2 percent of shoppers said they were most likely to rely on customer reviews than price tools.
Your additional staff promotional strategy can also specifically call out that you’ll offer shorter hold times for callers and faster service for those looking to quickly pop in and pick up an online or phoned-in order.
An additional, lasting added benefit of providing great customer service is that it drives positive online reviews. According to the same report from Trustpilot, variations on “customer service” appeared across the top five most commonly used two-word phrases in five-star reviews.
2. Offer simplified online checkouts.
The cost of implementing an updated online checkout will deliver a strong return on investment this holiday season (and beyond). Baynard Institute reports that the average cart abandonment rate is 69 percent. Often this is because the online checkout process Read More Here