With the new year come new marketing goals. Many folks I speak with want to increase their name recognition and build their brand in 2018. While a full-blown public relations campaign is a surefire bet, a number of other tactics exist to meet your goal of improved name recognition.

1. Become a publisher.

While starting a blog or a podcast might seem daunting, publishing your own articles has never been easier. For example, if you feel strongly about a topic of interest to your industry or want to offer your take on a trend, you can quickly and easily publish your thoughts on LinkedIn. Anyone with a LinkedIn account can publish to the site’s content platform. Your articles can then be shared with your connections on LinkedIn or other social media platforms.

Have a new product you want to show off or a customer service tip? Consider creating a one-minute video and sharing it on YouTube. It’s easy for any business to create its own YouTube channel, and with some interesting visuals and a short script, you can be publishing your own video content in minutes.

2. Become a contributor.

If you think your insights deserve a mainstream audience, you can even submit your articles for consideration at top media outlets like Forbes, Business.com, Huffington Post and Business Insider. We have successfully placed articles for our clients on many top news sites, which have large ranks of unpaid contributors.

3. Pick a social media platform and focus on it.

Social media can help build nearly any business, but managing multiple platforms is time-consuming. Twitter, Facebook, LinkedIn, Instagram and Snapchat all reach different audiences. If you have steered clear of social media so far but want to give it a shot in 2018, my recommendation is to pick one platform and focus on it. For example, set Read More Here