Email is a popular tool for connecting businesses with customers, and you can harness this power for your startup to draw in more customers. It can prove to be a low-cost, simple and time-efficient means for you to push your message far and wide to your audience. People constantly check their emails, regardless of their profession or industry, be it on their PCs or smartphones. The number of email users in the U.S. is projected to grow to 254.7 million by 2020.

With a high number of email users and click-thru rates, email leads digital marketing trends. For every $1 marketers spend on email, the average ROI is $40.

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Looking at the potential email marketing has for startups, here are some of the points you should consider in your email marketing campaign to ensure your new venture makes the most of this channel.

1. Audience

When starting an email marketing campaign, consider what information your customers would like to receive from you, such as offers, tips, articles or news. You need to ensure that you are targeting only interested people who have signed up to your mailing list.

Before you decide what to say to your audience, you need to think about your target audience and their demographics and buying habits. The better you know your audience, the more persuasive email you will be able to craft. You can even segment your mailing list and design your message to suit different sections of the audience.

One method of generating interest among the audience is to get feedback from them before writing Read More Here