It’s no secret that 2017 was a watershed year for digital marketing, especially in the legal services industry. On the one hand, it’s never been easier for businesses to employ digital marketing techniques. On the other hand, it’s also harder than ever for marketers to keep up with industry standards. In fact, according to digital marketing statistics and figures from 2017, 49 percent of organizations do not have a defined digital marketing strategy. That means many marketers may be spending time and resources on digital marketing activities inefficiently, not knowing whether their efforts are working or not.
How to make digital marketing more efficient
The beauty of digital marketing lies in how relatively easy it is to track and measure. So, if you want to make digital marketing more efficient for your law firm, you can look at data from industry trends, statistics, and charts to see the current state of digital marketing in the legal services industry and where it might be headed in the near future.
In this article, we’ll look at a handful of the most important digital marketing statistics from 2017, which you can integrate into your firm’s campaigns as we head into the new year.
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1. The continued importance of mobile marketing
From once being the new kid on the block, mobile has grown to be the most critical platform to market your law firm. In 2018, the importance of mobile marketing will be even more pronounced.
Unfortunately, the statistics show that many companies aren’t quite offering the best mobile experience to their customers. For starters, one report Read More Here