As we inch closer to 2018, new social media trends, like Facebook Messenger bots, are changing the landscape for B2C. But what about the trends impacting industrial manufacturers, specifically B2B companies?
Don’t worry; some current trends can help you optimize, promote and create engaging content for prospective new customers on social media. Here are four of them you should be aware of as you plan your social media strategy for 2018.
1. Video is ruling
If you think content is king, think again. Video currently reigns supreme on social media. According to recent surveys, more than 70 percent of marketers say that video is boosting their ROIs. Businesses that make video a focal point in their marketing strategy see 34 percent higher web conversion rates and 27 percent higher click-through rates, so there isn’t a better time for industrial manufacturers to tap into video.
Whether you’re partnering with a video production company or an inbound agency, set up meetings with your team first to brainstorm potential video ideas and how they will adjust to your social media strategy as a whole. For instance, an industrial original equipment manufacturer can promote an interview with an expert explaining part of the fabrication process or share a “teaser” video of their welding operations. Then 30 seconds into the video, users can be prompted to fill their email and name to watch the rest of it on the company’s site.
With these types of strategies, you will not only create valuable content for prospects but also capture their contact information and eventually take future steps to convert them into customers.
2. Mobile first
While new platforms – Instagram and Snapchat – were specifically designed for mobile users, older ones, such as LinkedIn and Facebook, are now witnessing users accessing their networks more from mobile devices. Industrial manufacturers can start optimizing Read More Here