Whether you run a successful news site, comparison website or blog, affiliate marketing lets you showcase the products or services of other companies and receive income. The most popular industries for affiliate marketing include fashion, financial services and online betting.

When you are attracting traffic to your site, you become a “publisher” and can reach out to different companies (known as merchants) and market their products. They will typically give you a tracked affiliate link, which looks a bit longer than a normal link and has a reference on it, known as a b tag. Most affiliates have a login and a network where you can see your clicks and conversions. Big players in the industry include CJ Affiliate (formerly Commission Junction), Awin and Rakuten, and they have access to thousands of companies looking to promote products and thousands of companies looking to sell them.

But affiliate marketing comes in different shapes and forms. Below are three different ways to use affiliate marketing on your website as well as some additional helpful tips when partnering with an affiliate marketing company.

Content links

If you run a website where people listen to your voice or respect your opinion, you can embed links to products within your articles or text.

For fashion bloggers, it’s common to see links to where readers can buy a new lipstick, handbag or dress – and the blogger usually receives a commission for any successful sales.

Authoritative figures in an industry also participate in affiliate marketing. In England, Martin Lewis, aka the Money Saving Expert, recommends hundreds of financial products across his site for things like credit cards, loans and insurance. When he recommends a financial product, he includes a link to where you can apply or obtain it. And with some products exclusive only to him and his Read More Here